Jaguar Land Rover reports signs of recovery

After a turbulent fiscal year involving US tariffs, China Market challenges, a wind-down of legacy models and a devastating cyber attack, Jaguar Land Rover is finally showing signs of recovery. Tony McDonough reports

Jaguar Land Rover
Jaguar Land Rover says sales are starting to recover after the cyber attack

 

Carmaker Jaguar Land Rover (JLR) saw sales pick up in the final quarter of its fiscal year which has been a rollercoaster ride for the company.

JLR, which employs around 3,500 people at its plant in Halewood in Merseyside, has seen multiple challenges in the 12 months to March 31, 2026. They included US tariffs, China Market challenges, a wind-down of legacy models and a devastating cyber attack.

At the end of August 2025 JLR was hit by a cyber attack which shut down production at factories in the UK, including Halewood. This shutdown lasted through September and into early October. It had to spend £196m on outside consultants alone.

In early February LBN revealed how despite getting production back up and running, JLR was still feeling the effects. Third quarter figures, to December 31, showed revenues down 39% year-on-year to £4.5bn.

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However, in its latest trading update JLR is showing signs of finally emerging from the crisis. Wholesale sales in the three months to March 31 totalled 95,300 units, down 14.5% year-on-year but 61.1% up on the third quarter.

Retail sales totalled 92,700 units, down 14.3% year-on-year but up 16.2% against the third quarter. Retail sales for the full year totalled 352,300 units, down 17.8% against the previous year.prior quarter. For the full year, the mix of the same models was 76.5%, up from 67.8% the previous year.

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