KQ Reward will offer up to £500 of gift vouchers for individuals or referral fee to businesses that help attract new tenants to Liverpool’s £2bn Knowledge Quarter. Tony McDonough reports
Liverpool’s Knowledge Quarter (KQ Liverpool) is launching a business referral reward scheme with the aim of finding tenants for its vacant office and laboratory suites.
KQ Reward will offer up to £500 of gift vouchers (as an individual) or invoiced equivalent (if a business) in return for for successful introductions of new tenants taking space at the remaining suites at Liverpool Science Park (LSP) and Sensor City.
The scheme is the second initiative to be introduced by KQ Liverpool in recent months, following the launch of KQ Base in December last year. The aim is to attract inward investment into the fast-growing £2bn district on the edge of the city centre. Additional workspaces may be added to the scheme in the coming months.
Individuals participating in the KQ Reward scheme will be incentivised with vouchers worth up to £500, in return for recommending an inbound business which goes on to sign a lease at either innovation centre. Company originated recommendations will receive the equivalent value of reward as a referral fee.
Leanne Katsande, head of commercial at LSP, said: “Our current customers and business networks are fantastic advocates for KQ Liverpool. By recommending other likeminded creators, pioneers and ground-breakers to join our community, it will further strengthen opportunities for growth and collaboration.
“With the third national lockdown now in effect, we believe that now is the ideal time to launch KQ Reward, working together to support our local businesses communities, thanking them for their ongoing endorsement and helping to reinvigorate the economy.”
Voucher vendors participating in the reward scheme include Liverpool ONE and Land Coffee, an independent Liverpool start-up, based within LSP. It is anticipated that growing the customer base within LSP and Sensor City through KQ Reward will lead to further innovation, creative research and development activity.
The second benefit is a boost for spending at local retail, hospitality and leisure outlets. The KQ Reward community referral scheme covers a wide range of business space leases and licences, from virtual offices to full floor suites, meaning that both start-ups and larger organisations are eligible to be accommodated.
KQ Liverpool, a 450-acre, and growing, urban innovation district, is home to some of the world’s most influential players in science, health, technology, education, music and the creative and performing arts.
With more than £1bn of new developments underway – and a further £1bn in the pipeline – its aim is to successfully attract new investment, increasing the city’s employment figures.