Pirates on the Dock is now a legendary swashbuckling annual celebration and the two-day family adventure on September 15 and 16 will feature live action ship battles

Canned fish giant John West has agreed to be the sponsor the the forthcoming Pirates on the Dock festival at the Royal Albert Dock.

Pirates on the Dock is now a legendary swashbuckling annual celebration. The two-day family adventure on September 15 and 16 will feature live action ship battles, the popular Mermaid Parade, jaw-dropping stunts and swordfights, folklore and music and celebration.

Families will also be able to take part in a special John West treasure hunt around the dock during the weekend event.

Established in 1857, Liverpool-based John West has been supplying the UK with fish for 160 years, making their heritage nearly as long as the Dock’s, which is 172 years old and counting.

Clare Rawlinson, marketing manager, Royal Albert Dock Liverpool, said: “As part of our commercial strategy as we count up towards our 175th anniversary in 2021, we are keen to work with partners such as John West, an established global brand.

“Like the dock, John West has enjoyed a storied relationship with the high seas, making them the perfect partner for our annual Pirates on the Dock festival as we continue to evolve and reinvent as an attraction.

Jon Burton, marketing director, John West, said: “We share many of the same values and heritage as Royal Albert Dock Liverpool so the synergy between our businesses made them a natural fit for this commercial partnership.

“Pirates on the Dock is a fantastically fun celebration of life on the ocean wave, something that we have lived for over 160 years, and brings a fabulous, free family festival to the heart of this great city.”