Liverpool-based Influential has been appointed to deliver the PR and marketing for the region’s £1.8bn Super-port initiative.
The agency [previously Paver Smith] will be marketing the scheme, which aims to develop the region into a global passenger and freight logistics hub.
Managing director at Influential and chair of Liverpool’s Visitor Economy Board Sara Wilde-McKeown said:
“This is an incredibly exciting and ambitious scheme to be involved with. The opportunities for Super-port are global in scale and have the potential to transform the local economy. The initiative will bolster the region’s capabilities as a logistics hub and create a truly world-class, globally recognised transport nucleus which will benefit the region for generations to come.”
“It’s key that this scheme is promoted effectively and that potential investors, in particular, are aware of the benefits and opportunities that are available.”
The Super-port committee is headed up by the private sector, including Peel Ports, Stobart Group, Unipart, Liverpool John Lennon Airport, Mersey Maritime, Merseytravel as well as local authorities.
Influential will create a brand identity for the project and conduct analysis of its key markets. The agency will also be in charge of its digital marketing strategy.