Agreement will see LJLA branding across the Super League club’s stadium, print and digital channels, including featuring on the home and away dugouts, as well as prime TV advertising positions. Tony McDonough reports

Liverpool John Lennon Airport (LJLA) has secured a new commercial partnership with rugby league side Widnes Vikings.

The deal will see LJLA branding across the Super League club’s stadium, print and digital channels. This includes featuring on the home and away dugouts, as well as prime TV advertising positions within the arena.

The airport will also have an unmissable branding presence in Denis Betts’ press conferences and player video interviews.

The partnership was formally launched with a visit to the airport by Denis Betts and Vikings co-captain, Joe Mellor. The pair met with senior airport management and heard all about the airport’s latest developments.

Richard Munson, commercial and community director at Widnes Vikings, said: “The airport is an illustrious brand that is well recognised for its quality, so we are proud to welcome them to our commercial family.

“We are excited to be have this opportunity to promote the airport to the rugby league community through our matchday, print and digital output this season.”

Paul Winfield, director of aviation development at LJLA, added, “This is a great opportunity to support and work with our nearest rugby league team and to highlight to supporters the great range of holidays and city breaks available direct from Liverpool.