A Liverpool architectural practice, Studio RBA, has launched a new digital services and graphic design division

Liverpool architectural practice Studio RBA has hired two members of staff for its new digital services and graphic design division.

They will provide digital imagery and branding for client’s planning and marketing documents. Services will include computer-generated images (CGIs), interactive walk-throughs, brand identities and supporting marketing material.

Studio RBA managing director Kenny McNaughton said: “Our clients assume considerable financial risk bringing projects through planning and out to the market. High quality still and moving imagery, brand identities and collateral are all vital to engaging and enthusing key audiences along the way.

By bringing this resource in-house we can guarantee quality and cost-effectiveness while ensuring that our own architectural vision is properly reflected in the work.”

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Ahmed Sharif and Dawid Miturski have joined the Royal Albert Dock-based firm. They will support Adam Morgan, who will head up the division in parallel with his role as architecture director.

“Whether our clients are selling their vision to funders, planners or end-users, the ability to bring it to life in a way that excites and engages people is critical,” added Ahmed Sharif, senior CGI artist.

“Our work offers pin-sharp, photo-realistic imagery that goes a notch or two above what has been seen before. We’re also able to design and produce brand names and identities and printed marketing collateral, too.”