Liverpool-based Utility, with shops on Bold Street and in Liverpool One, has been appointed by Webtise; as the gifts, stationery and home-ware retailer looks to upgrade its e-commerce strategy.

The Wirral agency will develop a new Magento website including a responsive redesign with the aim of increasing the brand’s conversion rate and growing customer loyalty.

Director Daniel Clutterbuck said:

“The clients we’re already working with show that Webtise is becoming a major force in the e-commerce space. We’re delighted that Utility is now part of the Webtise family.”

Liverpool-based Utility has three stores in Liverpool and one in London’s Kings Cross.

Richard Skelton, brand manager, said:

“We decided to appoint Webtise due to their strength and expertise across multiple digital disciplines and extensive portfolio of working with online retailers.”

Webtise also works with the likes of Black & Ginger and LittleBlackDress.

Source: Prolific North

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