Liverpool events venue CONTENT reveals deal with world’s largest independent music ticketing company. Tony McDonough reports

Cains Brewery Village events venue CONTENT says DICE will be its exclusive live music ticketing partner.

DICE is described as the world’s largest independent music ticketing company. Located in Cains in Liverpool’s Baltic Triangle, CONTENT also hosts Bongo’s Bingo events.

Tickets go on-sale at 10am on Friday, February 24, for CONTENT’s first live show on DICE. New Zealand-based psychedelic rock band Unknown Mortal Orchestra will be performing on Tuesday, June 20.

The venue will also host the Liverpool Disco Festival, which revealed it will move to CONTENT for its 10th anniversary edition on Saturday, August 19.

For CONTENT’s sold-out Eurovision Final Watch-A-Long with Jonny Bongo – taking place on Saturday, May 13, fans can also sign up to the DICE waiting list. This offers people the chance to enjoy events at a fair price without engaging in secondary resales. 

CONTENT is a purpose-built events space constructed from sustainable repurposed materials including shipping containers. It is also home to Bongo’s Bingo nights. It allows a rolling capacity of 700, 1,000, 1,300 or 1,600.

Mike Deane, head of music at CONTENT, said: “We are thrilled to be launching this amazing venue’s live music programme and announcing this exciting partnership with DICE.

“I’ve been able to work together with DICE on some seriously innovative campaigns across their UK and international teams in recent years and the opportunity for the venue to partner with them on such a level as they launch in Liverpool was a no-brainer.”

Investment into the venue’s production has included a bespoke Adlib Audio sound system, an extensive lights and FX package, three LED video screens behind the stage and a large main bar.

Sophie Doherty, director of music partnerships at DICE, added: “Liverpool has a legendary music and cultural scene. CONTENT is one of the most impressive new venues to open in the city in recent years.

“We’re excited to grow DICE’s presence in Liverpool and help fans to get out more, experience the great shows that CONTENT has in store, and bring a fairer ticketing experience to everyone, whether that’s fans, venues or artists on DICE.”