Liverpool fashion brand secures MMA deal

Launched in Liverpool just over three years ago, Tokyo Time has secured a new deal with one of the world’s best known MMA organisations. Tony McDonough reports

Paul Davison
Tokyo Time chief executive Paul Davison


Liverpool fashion brand Tokyo Time is the new official headwear partner of leading global MMA organisation, Ultimate Fighting Championship (UFC).

Launched just over three years ago, Tokyo Time has already secured multiple partnerships both on a national and International level with sporting brands such as One Championship, NFL PA, LeMans 24hr, American Golf, Streetfighter and EuroLeague Basketball.

Tokyo Time offers accessories for men, women and children, including headwear and t-shirts and has designed a range of snapback baseball caps that offer either subtle or bold designs. Limited collectables will also be on offer for this accessory range.

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Chief executive Paul Davison said: “This long-term partnership will allow us to showcase our products across the globe through the largest, most recognised and respected MMA organisation in the world.


Amanda Nunes
MMA featherweight champion Amanda Nunes is a Tokyo Time ambassador


“It will also allow us to work with  premium global sports personalities and the largest pay-per-view (PPV) event provider in the world. We are very excited and looking forward to producing some bespoke collections and developing more celebrity partnerships and designs.”

Tokyo Time has also announced MMA featherweight champion Amanda Nunes as one of its ambassadors. She said: “I am thrilled to be a brand ambassador for the new UFC headwear partner, Tokyo Time. 

“As I prepare for my return to the octagon and to reclaim my UFC bantamweight belt I am excited to be wearing the best headwear in the fight game. A strong fight game needs a strong hat game. I also cannot wait for their new Lioness range to drop.”

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