Formed in 2013 to support Liverpool’s delegation to the annual MIPIM expo in Cannes, Liverpool at MIPIM how grown from having eight members to more than 40
A collective of businesses that represents Liverpool at MIPIM has rebranded to the Liverpool Place Partnership, to reflect its new direction.
The Liverpool at MIPIM partnership was developed to support the city’s efforts to promote its offer at MIPIM in London and Cannes primarily, as well as support other national and international property events.
Since eight companies first joined forces to attend in 2013, it has grown each year and in 2019 more than 40 businesses from the city region were part of the delegation. Over recent years the partnership has moved from being just about MIPIM to having an ongoing dialogue across the private and public sectors.
The partnership will now showcase the Liverpool city region and aim to deliver investment through events, networking, promotional opportunities and collaborative working. While MIPIM remains a big part of the activity, the new name reflects the group’s expanded scope.
The chair will be Stephen Cowperthwaite, principal and managing director – Liverpool for Avison Young. He said: “Accelerated by the pandemic, a lot has changed in our lives; that includes the format and focus of events, so now is a good time to reflect upon the future role of the MIPIM partnership.
“We are not just about one week at MIPIM but about working as a collective throughout the year to showcase Liverpool city region as a place to invest, across multiple national and international platforms.
“Events remain integral to our work but the partnership has also proven to be a key and valuable sounding board and consultation base for the city and city region leadership, so rebranding to Liverpool Place Partnership reflects what we do more accurately.”
Chris Brown, director of Marketing Liverpool, added: “Over the last eight years the Liverpool presence at events such as MIPIM has continued to grow, which is the surest sign of success for the companies that have wanted to be involved.
“The pandemic has however created the need for a much wider discourse than just events. It has evolved to the point where MIPIM is only one of the things the partnership may do and this name change reflects that more fully.”