Liverpool pre-loved luxury retailer Luxe Collective stages ‘Real v Fake’ fashion challenge in Liverpool ONE

Large crowds gathered in Liverpool ONE for a ‘Real v Fake’ fashion challenge held by Liverpool pre-loved luxury retailer Luxe Collective.

Members of the public were challenged to distinguish a real designer handbag from a counterfeit one, offering one discerning participant the chance to win an authentic Louis Vuitton Neverfull MM tote bag.

Co-founded by brothers Joe and Ben Gallagher in Liverpool in 2018, Luxe Collective has become one of the UK’s fastest growing names in the pre-loved luxury sector, and recently secured investment through BBC’s Dragon’s Den.

Through carefully curated social media content and an authentication process, the brand allows consumers to buy and sell items directly to Luxe Collective and offers pre-loved designer apparel, including bags, accessories, and footwear.

Ben Gallagher said: “Showcasing Luxe Collective at our Real vs. Fake event in Liverpool ONE last weekend was a huge leap forward in our brand journey.

“It was great to meet our followers face to face, share stories and get to know our community better.

Coupled with our appearance on Dragon’s Den and significant investment earlier this month, we’re moving in a strong direction, and we’re excited to see the success we can achieve in 2024.”

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Liverpool ONE provides local and online-only brands with opportunities to trial their concepts within a bricks-and-mortar location.

Rob Deacon, asset management director at Liverpool ONE, added: “Championing best-in-class local and online brands is one of our key commitments at Liverpool ONE. It was brilliant to see the response to Luxe Collective’s activation last weekend.”