Liverpool outdoor ad firm launches women’s safety campaign

Based in Liverpool and London, OPEN Media operates large outdoor digital screens across the UK and its latest campaign looks to raise awareness of women’s safety following the murder of Sarah Everard

OPEN Media
OPEN Media has launched its What Men Can Do campaign


Liverpool outdoor advertising firm OPEN Media has launched ad campaign to raise awareness around the safety of women in public.

Appearing on large outdoor digital screens and on social media, the campaign features anonymous suggestions from women about what men could be doing to make them feel safer when out and about – whether on the streets, on public transport or in enclosed spaces.

What Men Can Do has been designed to prompt men to examine their behaviour around women, and to join the wider discussion happening in the UK which has been sparked by the murder of Sarah Everard.

Women are encouraged to join the campaign on twitter by contributing their own suggestions of ways men can improve their behaviour. The quotes will be shown anonymously on OPEN Media’s nationwide digital ad screen portfolio.

What Men Can Do follows its International Women’s Day campaign which was designed to celebrate inspirational women across the UK. The company is committed to championing women, which is reflected in its majority female team.

OPEN Media managing director, Mike Smith, said: “This campaign is so important on so many levels. To think women feel unsafe in public in the current climate is very disturbing.

“By utilising our city centre screens we have designed a campaign with some call to actions about how men can help women feel more safe in public. This will be displayed on our national portfolio as well across our social media platforms.”

OPEN Media are an independent ‘out of home’ media owner based in Liverpool and London. The company specialises in large format and D48 digital screens and urban banner sites, and has seen growth in its team and portfolio, despite the COVID-19 pandemic.

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