Liverpool PR firm offers staff cancer care cover

Based in Liverpool, Jayne Moore Media is to offer its employees access to advanced cancer treatment and care in a partnership with Rutherford Health. Tony McDonough reports

Jayne Moore Media
James Moran, senior sales director at Rutherford Direct, with Jayne Moore. Picture by Gareth Jones


Liverpool PR and marketing agency Jayne Moore Media is claiming to be one of the first companies in the UK to offer its employees access to advanced cancer treatment and care.

Jayne Moore has teamed up with cancer specialist Rutherford Health, to help pioneer a new healthcare membership scheme exclusively for cancer. Rutherford Direct members will have access to a comprehensive cancer treatment pathway and services.

These include proton beam therapy across a UK network of Rutherford Cancer Centres. The plan also includes access to post-treatment medical costs, daily cash allowance, travel and accommodation as part of a monthly cover plan.

Chief executive and founder of Jayne Moore Media, Jayne Moore, wanted to offer security and support to her employees after experiencing first-hand how a cancer diagnosis can turn your life upside down.

In 2005 and after four years of ill health and misdiagnosis, Jayne learned that she had Non-Hodgkin lymphoma and was told that she had 12 months to live if she delayed treatment any further.

Now, after more than 15 years cancer-free, Jayne has a successful business and has delivered on her values of providing support through Rutherford Direct for herself, her family and her team.

She said: “As soon as I found out that as a cancer survivor of more than 10 years, I would qualify for Rutherford Direct cancer cover, and that I could also cover my staff in my team, it was an easy decision.

“James Moran from Rutherford kept telling me about the range of benefits and I stopped him to say, “sorry, where do I sign?” Times are tough for all of us now, but 2020 has shown us that good health and peace of mind are the most important thing. We have enough to worry about post-COVID.

“As a small business, each member of the team plays a vital role in the delivery of what we do, so I am keen to be supportive of the whole team by giving access to world-class cancer care and support, quickly should anyone need it.”

Rutherford Direct was launched in 2020 by Rutherford Health, which operates a network of advanced cancer centres in the UK, including in Liverpool. It is available to businesses, families and individuals as the first healthcare membership plan in the UK to focus exclusively on comprehensive cancer cover.

Mike Moran, chief executive of Rutherford Health, added: “The cancer backlog is an issue that the Rutherford Direct plan addresses. It offers fast access to the best cancer care, providing relief to the NHS with our fully private pathway.”

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