Forresters, the Liverpool firm of attorney specialising in intellectual property, have launched a new initiative aimed at helping small firms protect their trade marks.

The firm will host a series of free seminars to give advice to business on how they can gain protection for their brands.

Kate Cruse, Forresters UK and European trade mark attorney, said that while growing numbers of businesses are increasing their spending on marketing they were failing to protect the intellectual property that they created:

“In Liverpool, we have a dynamic creative sector with a large number of agencies in this field.

“Now that we are experiencing growth – more businesses are increasing their marketing budget and investing in their brand. However some business owners are failing to protect the IP which exists, in particular in their trade marks.”

The importance of gaining trade mark registration cannot be overstated, as it assists trade mark owners in preventing other traders from using identical or similar trade marks for services of goods that resemble those of the trade mark holder; preventing customer confusion over the co-existence of two companies with identical brands.

Kate Cruse added:

“The team at Forresters would always recommend that businesses explore the options of protecting their trade marks by applying to register in the countries where their business is being carried out.

“We always ask clients – how valuable is your brand? If it is worth selling, then it is worth stealing. A trade mark registration will protect you if you are unlucky enough to be copied by another trader.”

The first seminar will take place on Wednesday, November 26. For further information email kgallagher@forresters.co.uk

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Words: Peter Cribley