Liverpool tech venture Made With Intent uses an AI platform and a ‘Moneyball’ approach to help its ecommerce clients to predict what customers want and it has raised £2.4m to expand further into Europe and the US. Tony McDonough reports

A Liverpool tech venture that counts major brands such as Hotel Chocolat and Benson for Beds among its clients has raised £2.4m for an international expansion. drive.

Based at The Plaza in the city centre, Made With Intent has developed an AI-powered model that, when added to ecommerce websites, provides real-time customer insights by analysing over 800 onsite signals, such as clicks, to predict intent.

Retailers then use this data to deliver intent-based experiences, such as unique messages or email capture, at the moments they are most impactful.

This latest cash injection for the business has come from NPIFII – PXN Equity Finance, which is managed by PXN Ventures as part of the Northern Powerhouse Investment Fund II.

Made With Intent was founded by David Mannheim, a published author who has written about intent in marketing and previously sold his agency User Conversion to the digital marketing giant Brainlabs.

He aims to use the extra funding to expand further into Europe and the US. The business also plans to make its product even more powerful and user-friendly.

This includes plans to launch more agentic features and deeper insights, which will enable brands to go further with their campaign aims.

David said: “Too many brands are only looking at page views, time on site and clicks as their go-to metrics without tapping into their customers’ level of intent, leading to missed opportunities.

“Intent data not only reveals each visitor’s mindset, but because it updates as they shop, it lets you deliver experiences right at the optimal moments.”

Brands using Made With Intent to deliver personalised experiences, on average, boost revenues by almost 10% and profit margins by more than 11%.

“Made With Intent lets ecommerce brands take a Moneyball approach to finding new growth,” added David. “It helps them to boost revenue and profit gains by increasing sales and not giving discounts away too cheaply.”

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Patricia El Jichi, investment manager at PXN Ventures, added: “Online retailers often have access to large amounts of customer data, but not every retailer knows how to use it to improve customer experience and boost sales.

“Made With Intent is leading the industry by understanding the intent of the consumer, which is an incredibly challenging problem, but one that will create competitive advantages for the retailers that adopt it.”