A study conducted by Liverpool PR firm Kenyon Fraser has revealed unprecedented coverage of Liverpool Hope University’s International Tennis Tournament 2014.

The sporting event garnered international interest, with over 200 media outlets deciding to cover the action, generating a reported £4m in global media coverage.

This included major media publications, with an estimated global audience of over 1bn. The event received additional attention from press and media this year due to its affiliation with the International Festival for Business 2014.

This year’s tournament took place in June and was moved from its previous home at Calderstones Park to Aigburth Cricket Club.

Anders Borg, whose company Northern Vision organises the event, hopes the growing profile for the tournament will encourage support from more corporate partners next year.

He said:

“We have enjoyed perhaps our best-ever year. We had our first reigning Wimbledon champion, we have a number of players come here to warm up for Wimbledon and we unearthed perhaps the next generation of GB legend with Jodie Burrage, who won the ladies title aged 15.”

“The media appetite for the tournament has been stunning and our name is now known across the world in places it has never been heard before.

“Moving to Liverpool Cricket Club was a big decision for us and the support of sponsors including Liverpool Hope University, Tesla, Crabbie’s, Everton in the Community, Hilton Liverpool, Mazars, Rentalcars.com, IFB and Liverpool Vision has helped us to grow and capitalise on the increased attention we have received.”

Planning has already begun for next year and Mr Borg is keen to make sure the 2015 tournament is bigger and better than ever, adding:

“We are always moving forward.”

Source: Liverpool Echo
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Words: Daniel Pearce