Located within Wallasey, Liscard is one of Wirral main retail centres and its history can be traced back to the 13th century when it was a settlement known as Lisnekarke. Tony McDonough reports

A drive to bring in more trade and investment to Liscard area has been launched by Wirral Chamber of Commerce and Wirral Council.

Located within Wallasey, Liscard is one of Wirral main retail hubs and its history can be traced back to the 13th century when it was a settlement known as Lisnekarke.

Partnership

Love Liscard is a partnership between the chamber, the council and local businesses with the aim of supporting businesses by attracting more visitors and investment.

An event to launch the initiative was held at the Cherry Tree Retail Centre where the public was introduced to the newly formed Love Liscard Town Hosts.

Business owners and members of the public were encouraged to share their experiences of Liscard and offer opinions of ways to improve the town.

Welcoming visitors

Town Hosts, Arfon Williams and Ian Davies have begun to engage with local businesses, together with welcoming and directing visitors and acting as a direct link between businesses and service providers.

A steering group comprised of prominent business leaders and community members will soon be announced.

The role of this group will be to meet at regular intervals, provide input based on their direct experience of the town and the issues faced and influence future strategic decisions.

The Love Liscard initiative will encourage community groups to hold events that will shine a light on Liscard and promote the town as a place to visit, shop and work.

New ideas

Paula Basnett, chief executive of Wirral Chamber, said “It is clear that councillors, business owners and the residents are passionate about the town and have provided us with ideas that we will take forward.

“The consultation does not stop today though, the Town Hosts will now become a visible fixture in the town centre and will continue to engage with all interested parties in moving forward.”

Cllr Bernie Mooney added: “The economic heart of our home town is the centre of Liscard and it is vital that we succeed. We will be working with all of the traders to build up a real sense of community.”