Mersey jewellery venture secures new investment

Merseyside ‘eco-friendly’ jewellery maker Robin Valley secures ‘game-changing’ £50,000 investment to fund its expansion and create new jobs. Tony McDonough reports

Robin Valley
Robin Valley’s Wanchong Chen and Liang Zhang with Sue Chambers of River Capital


Jewellery maker Robin Valley to embark on an expansion drive after securing a £50,000 cash injection.

Based in Waterloo, just north of Liverpool, Robin Valley is an “eco-friendly” venture that offers wood creations, including earrings, keychains, and accessories from natural wood materials and incorporating hand-painted motifs like flowers and animals.

Its earth-friendly products have impressed outlets across the UK, including National Trust Scotland, WWF-UK, Merlin Entertainments, museums, galleries, zoos and now boasts 1,200 unique designs.

It has secured what is described as a game-changing £50,000 investment from NPIF – River & GC Microfinance, which River Capital manages in partnership with GC Business Finance as part of the Northern Powerhouse Investment Fund.

This investment is allowing Robin Valley to power up production to meet increasing demand through the brand’s prominent attendance at key trade shows, increased marketing, and the creation of up to five new jobs.

Managing director Wanchong Chen said: “We are ecstatic that River Capital believes in our mission to revolutionise jewellery sustainably.

“Their game-changing loan arrives at an ideal moment, allowing us to meet demand and spread our message and products to a global market.”

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The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund.

Sue Chambers, investment manager at River Capital, added: “We are thrilled to fuel the significant rise of Robin Valley. This trailblazing company embodies Liverpool’s flourishing spirit of creativity and innovation.

“Its sustainable ethos certainly sets it apart from other jewellers and our loan will help take Robin Valley to the next level as it cements itself as a beloved and renowned brand.”

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