National Museums Liverpool targeting corporate and events growth

NML is looking to maximise the wider popularity of its eight venues which attract more than 3m visitors a year, attracting 30,000 business tourists to private events in the last year. Tony McDonough reports

National Museums Liverpool
National Museums Liverpool event sales manager Nina Valvi, left, and head of events Katie Roberts

 

National Museums Liverpool (NML) is targeting further growth in its corporate and private event divisions  after hosting 386 events over the past 12 months.

NML is looking to maximise the wider popularity of its eight venues which attract more than 3m visitors a year, attracting 30,000 business tourists to private events in the last year.

It’s private event brand, Hosted by National Museums Liverpool, will attend the The Meetings Show at the end of June, a national trade show that attracts more than 4,500 meetings and events professionals as they look to drum up more business.

The eight NML venues are the Museum of Liverpool, the World Museum, Walker Art Gallery, Merseyside Maritime Museum, International Slavery Museum, Sudley House, the Border Force National Museum, all in Liverpool, and the Lady Lever Art Gallery in Wirral.

Head of events at Hosted by National Museums Liverpool, Katie Roberts, said: “Our venues have become synonymous with the city of Liverpool, with the likes of Merseyside Maritime Museum, Museum of Liverpool and the Walker Art Gallery among the most well-known cultural venues in the region.

“In fact, in 2018 the World Museum was the most visited museum in England, outside of London, which is a real testament to how Liverpool’s position on the global stage has grown in recent years.

Port Sunlight
The Lady Lever Art Gallery is one of eight NML venues. Picture by Tony McDonough

 

On the back of this, our private hire and events department has also seen incredible growth, having hosted 386 events over the last 12 months, welcoming clients from as far as Australia and China.

“Our unique events are expertly curated to allow our clients to dine, entertain and do business in among some of the city’s most stunning spaces, from spacious galleries to waterfront meeting rooms.”

Katie added that NML’s presence at events such as The Meetings Show is an important part of its long-term growth plan and will afford it the opportunity to meet potential clients from across the country, and internationally.

When we attend conferences and events like this, we’re not just representing National Museums Liverpool, we’re representing the Liverpool city region on an international stage,” she said.

We hope to introduce new markets to our offering, with the aim to increase revenue for National Museums Liverpool and create further growth in the city region. It’s important to remember that all profits generated from our events go back into National Museums Liverpool, supporting public programmes and social initiatives, as well as the wider city region.”

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