Wirral Italian kitchen appliance brand Bertazzoni has appointed a new commercial director

Italian kitchen appliance brand Bertazzoni has recruited Paul Whyte to the newly-created position of commercial director.

Established in 2017, Bertazzoni UK, based in Prenton in Wirral, has grown steadily, expanding its customer base and retailer network in the process. Paul’s appointment is set to “take the business to the next level”.

Having held positions at Comet, Indesit Group, Glen Dimplex and AO.com, the former group purchasing director has extensive knowledge across the entire white goods sector.

He said: “Bertazzoni has long been known for its quality offering and unique product portfolio and I am looking forward to supporting and developing this great brand.

“The company has so much untapped potential, as well as fleet of foot flexibility and I’m energised by the prospect of working with the team to explore just what the business is capable of.”

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Maurizio Severgnini, managing director at Bertazzoni UK, added: “This high-calibre appointment demonstrates our commitment to solidifying and strengthening our position in the UK market.

“Matching great products with a fantastic person is a true recipe for success and I’m looking forward to navigating the future together.”