An angel investment network aimed at start-up or early-stage businesses in Liverpool city region unveils a new name. Tony McDonough reports

LCR Angel Network is rebranding as Gateway Angels seven years after it was founded.

Backed by MSIF, the entity provides a gateway for angel investors seeking high-potential investment opportunities in the city region’s start-up ecosystem.

Founded in 2017 as the first network of Angel Investors in Merseyside, Gateway Angels will continue to be supported by MSIF under its new brand, providing operational resources and strategic guidance.

Branding and marketing agency Poke Marketing is behind the new branding. As well as the new name and logo, Poke has built a new website and designed new marketing materials.

Since its inception, the angel network has facilitated millions of pounds in investment across a wide range of sectors, including the healthcare, technology, and environmental sectors.

Gateway Angels connects business angels with early stage and high growth SMEs. An angel investor is typically a high net worth individual who provides capital for start-ups or early-stage ventures in exchange for convertible debt or ownership equity.

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Katie Nicholson, director of Gateway Angels said: “Our new name, Gateway Angels, embodies our role as the premier entry point for investors looking to access the Liverpool City Region’s rich pipeline of start-up and scale-up companies.

“This rebrand signals an exciting new chapter in our evolution, fuelled by our commitment to fostering an environment where angel investors and ambitious entrepreneurs can connect and thrive.”

MSIF chair Neil Ashbridge added: “We are thrilled to continue our support of Gateway Angels as they embrace this new era of growth and opportunity.

“Its rebrand perfectly captures the spirit of collaboration, inclusivity, and innovation that has been the hallmark of their success and has seen them become the leading Angel Network in Liverpool city region.”