The Liverpool tourism web developer New Mind|tellUs are fast becoming market leaders in creating and maintaining tourism websites, as report suggests income for 2014 up by 6% to £2.8 million.

New Mind|tellUs was formed by a merger of New Mind and tellUs in October 2013.  The agency has since secured a number of key contracts, both domestically and abroad.

Well-known sites delivered by New Mind|tellUs include Visit Liverpool, Discover Cheshire, and Visit Newcastle. The developers have also launched Visit Bath’s latest destination website, featuring innovative features aimed an improving usability, conversion and click rates, as well as commercial tie-ins.

New Mind|tellUs also saw notable growth in its international operations in 2014, with its overall profits margin increasing by 50%.

New Mind|tellUs international projects include major work in Scandinavia with Fjell Norway, a mountainous area including Lillehammer, famed for hosting the 1994 Winter Olympics, and Visit Telemark, which involved the development of a regional site serving as a hub for individual sites for individual destinations within Telemark and the thematic site for famed the Telemark Canal.

The web developers have also seen success in Spain, securing the first “Smart Destination” project which involved working with Visit Costa del Sol to help boost innovation and competition for small and medium enterprises operating out of Malaga. This also involved an overhaul of Visit Costa del Sol’s destination site only four years after it was originally launched.

Richard Veal, managing director of UK operations, said:

“The tourism industry, like many others, has faced challenging times.

“Although it was a bold decision to follow our international vision, by coming together, we have created a company that not only offers strong technical resource, but also deep knowledge of world-wide tourism necessary to meet the specific needs of international Destination Management Organisations (DMOs)”.

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Words: Peter Cribley