New Royal Liver clock tower audio-visual spectacular revealed ahead of public opening

Immersive experience is digitally-projected directly onto the walls of the historic clock tower within the 322ft Grade I-listed structure and is part of the new RLB360 visitor attraction

An audio-visual experience has been created within the clock tower of the Royal Liver Building


A “world-class” audio-visual experience within the clock tower of Liverpool’s Royal Liver Building has been revealed, ahead of the new RLB360 visitor attraction’s official opening early next month.

The immersive experience, backed by an original music score, is digitally-projected directly onto the walls of the historic clock tower within the 322ft Grade I-listed structure and explores the building’s significance to Liverpool and how the city has changed in the 108-years since the Liver Building was built.

The installation was created by experiential design company Holovis, the people behind high profile projects such as Wicker Man at Alton Towers and Justice League: A Call For Heroes at Madame Tussauds.

Unforgettable experience

Allan Leech, chief executive of Heritage Great Britain, said: “With the opening of RLB360 approaching fast we’re pleased to be able to reveal a taster of what will be a real highlight of the tour. We wanted to make use of the iconic clock tower structure, and needed to bring in a partner who could deliver an unforgettable, world-class experience, while remaining sympathetic to the building’s listed-status.

“The resulting show, beamed onto the interior walls around our guests, uses audio-visual technology to create an unforgettable experience, telling the story of the Liver Building’s place in the evolution of Liverpool, through its culture, sport, history and music.”

The clock tower presentation is just part of the overall RLB360 tour which will take guests from the building’s lower ground floor visitor centre up to the 10th floor balcony, then visiting the clock room before climbing to the parapet of the 15th floor tower to gain 360-degree views across the River Mersey, Liverpool docks and the city beyond.

RLB360 will open to the public in April


Engaging presentation

Peter Cliff, Holovis’ creative director, said: “We were tasked with creating an original and engaging presentation which puts visitors at the very heart of Liverpool’s story. The entire nine-minute show – combining planning, research and creating the audio-visual content – has taken almost a year to complete, and we’re very proud of the results.

“Unlike traditional projection-mapped experiences, this show surrounds the viewer, placing them in the middle of 270-degree visuals, making it one of the most immersive projection-mapped shows ever created.

“With the accompanying surround audio, guests will become immersed into each scene and feel like they are a part of it. We can’t wait for people to experience it for themselves.”

Tickets and information about Royal Liver Building 360 are available by clicking here. The attraction’s official spring 2019 opening date will be announced soon.

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