Nominations open for city region tourism awards

In March 2022 the Liverpool City Region Tourism Awards will return following a break due to the COVID-19 pandemic and nominations are now open

Liverpool, waterfront, Albert Dock, Pier Head. Picture by Gareth Jones


Nominations are now open for the Liverpool City Region Tourism Awards which will be returning in spring 2022.

After a difficult 18 months, the Visitor Economy Board for Liverpool city region unanimously agreed that the awards are a great way for the sector to come together and celebrate the very best of what the city region has to offer.

A ceremony is now being planned to take place on March 10, 2022. New categories will include a ‘Resilience and Innovation’ award and ‘Unsung Hero’ category. There will also be the return of the ‘Hidden Gem’ category, which highlights the city region’s best kept secrets and is voted for by the general public.

Laura Pye, Chair of the Visitor Economy Board and director of National Museums Liverpool, said: “This has, without doubt, been the most challenging time for all our visitor economy businesses, but we believe there is still much to celebrate and look back on with pride.

“From innovative new ways of working, to the determination showed by so many to safely re-open our beautiful, vibrant and exciting city once more for visitors, we’ve seen just what our creative and hard-working sector can achieve.

“I look forward to seeing the nominations and being reminded of the real moments of light which have helped us all get through the difficulties of the past 18 months.”

Headline sponsor of the awards are Liverpool BID Company. Chief executive Bill Addy, said: “It is a chance to celebrate those who have worked so hard during such a challenging period for this sector that means so much to our city region.”

Applications are now open for the next six weeks and any tourism related businesses based in the Liverpool city region are invited to apply. For a full list of categories go to

Sponsors already confirmed for the 2021 awards are: Liverpool BID, Liverpool ONE, National Museums Liverpool, ACC Liverpool, Ticket Quarter and Wirral Chamber of Commerce.

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