Danielle Kinney, whose controversial business Placenta Plus has attracted the attention of famous faces including Coleen Rooney, singer Rochelle Humes and and I’m A Celeb favourite Rebekah Vardy, is taking her business to the next level by offering investment opportunities to potentially globalise her brand and the service she offers.

Danielle, 33, from St Helens in Merseyside, said: “I have had phone calls from people all over the world, from America, Australia, China and elsewhere, asking me for what I do and what I offer but I can only be in one place at one time.

“By offering franchises I can help other people offer those services with the same standards and quality that I provide already – and I will remain on call to all of them 24-hours a day.”

The mum-of-three added: “I started this business to help women but cost and distance meant it wasn’t available to many and that got to me. Now I’m changing that.”

Danielle turned to placenta pills after suffering from crippling post-natal depression and, unable to find someone close to do it for her, decided to make them herself.

She launched her own business, Placenta Plus, just two years ago and became her own first customer when she gave birth to her third baby, son Harry.

Since then, Placenta Plus has operated successfully and attracted hundreds of new customers nationally.

The encapsulation process sees the placenta removed immediately after birth, before a strict sterilisation process and finally dehydration. The placenta is eventually turned into powder – which can be reproduced as capsules or added to organic skincare products.

Some remain sceptical as to the benefits of placenta products, but Danielle firmly believes they are a way of replacing and returning the body’s natural hormones, saying: “Taking the capsules, for instance, helps the body to get itself balanced again, helping new mums regain energy, sleep better, get back their figure and, crucially, avoid post-natal depression.”

“I had people in Ireland, Scotland and London saying they would love to use Placenta Plus but couldn’t afford the fee, which could be doubled by the distance, that devastated me so I decided to look into it. And … here we are.”

Three people are already in legal negotiations to buy franchises of Placenta Plus, which will be split into territories and will start from £55,000 and includes the name, expertise and the lab kit needed to provide the service. The licence will last for five years.

Danielle concluded: “I have gone from being a stay-at-home mum to a successful businesswoman and I am proud, both of what I have achieved, now, of helping others to provide the high-quality services I started.

“I am nervous. It’s a bit like having a baby and then taking them to school for the first time, letting them go, but I will regain control and it ensures that everyone gets the opportunity to enjoy superior placenta products.”