Poke delivers rebrand for finance firm

A creative agency based in Liverpool has delivered a rebrand for a London-based financial services business

Andrew Binns
Andrew Binns, one of the founders of Poke Marketing


Liverpool creative agency Poke Marketing has delivered a rebrand for a London-based financial services business.

MoreGroup has an international client base with customers across a range of high wealth individuals and companies. As well as a new brand identity, Poke’s project included copywriting, website design and build and production of new print assets.

Poke managing director Andrew Binns chose photographer Mat Wright, who he describes  as “one of the UK’s leading talents” to provide ““stunning photography” to showcase the MoreGroup brand. Art direction was provided by Mark Harrington, Poke’s creative director.

“When we first met the guys at MoreGroup we were instantly hit with the passion they had to ensure they protected their clients financial interests. We really wanted to harness this emotive aspect in their brand,” said Andrew.

Recently launched Poke is made up of a group of people, and friends, who have worked together at other agencies over the last 15 years. It employs what it calls an ‘agile payment structure’, basing fees on hitting KPIs rather than on time.

Ruairi Laughlin-McCann from MoreGroup, added: “We are proud of what we do at MoreGroup, but importantly we are proud of what we achieve for our clients. So, we really wanted a brand that represented that pride. Working with Poke was great because they understood us very early on.”

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