Former MDof Tranmere Rovers, Dawn Tolcher, has launched a new consultancy called Liiift and she tasked Liverpool creative advertising agency Poke Marketing to create a new brand and digital presence

Recently-launched Liverpool creative advertising agency Poke Marketing has delivered a brand, website and social media strategy for a new consultancy.

Former managing director of Tranmere Rovers, Dawn Tolcher, has launched Liiift, described as an organisation that “delivers impactful, strategic direction to companies and individuals”.

Poke worked with Dawn and Sean O’Neill, chief executive of Adore Group, and a partner in Liiift, in developing the look and feel for the brand, the copy and the digital presence to illustrate Dawn and Sean’s skills and knowledge.

Dawn said: “We wanted an agency who could understand the intricacies of staff engagement, business strategy and people development. Poke offered us that with their empathetic, strategic focused creative approach. The brand and website perfectly encapsulate what Sean and I want our company to represent.”

Poke Marketing is made up of a group of people, and friends, who have worked together at other agencies over the last 15 years. It currently has eight members of staff and is embarking on a recruitment drive.

Co-founder Andrew Binns added: “This was an ideal opportunity for us to showcase our branding, copywriting, creative and digital skillset and our agile, KPI focused approach is perfect for this client.”