Founder of marketing and PR agency Moore Media, Jayne Moore, has launched a new venture aimed at up-skilling young adults in Liverpool city region

Liverpool marketing and PR agency Moore Media has launched a new movement called I Am Moore (IAM), aimed at up-skilling young adults across the Liverpool city region.

IAM is a registered learning provider and an authorised gateway provider for the Department of Work & Pensions’ (DWP) Kickstart Scheme. It is aimed at working with large and SME businesses which are willing to give young people an opportunity to enter the world of work.

It IAM takes young adults aged 16-24 and matches them with a six-month paid work placement. The Kickstart Scheme was created in 2020 to support young people back into employment after losing or being unable to start employment as a by-product of COVID-19.

Working with business leaders across the city region, IAM has already created more than 175 opportunities for young people. With decades of leadership and learning development experience between them, heading up IAM is chief executive, Stuart Fitzgerald. Joining him is head of learning and development, Lynn Lock.

Chief executive of Jayne Moore Media Group, Jayne Moore, said: “Like for so many, the pandemic made us identify the need to diversify the business to build back stronger and to stay ahead. Thankfully, I am happy to report that this has paid off and we are in a strong position as we navigate the start of 2021.

“An exciting development from this strategy was I Am Moore. Recognising that we held a strong shared value for giving back to our community and supporting those who have less opportunity to succeed, I Am Moore was born with the aim of creating ladders of opportunity for young people who may not have many options open to them.

“The funding system is a minefield of paperwork, so we want to clear through some of that in brokering collaborative training support to help businesses grow to reach their full potential through their people.”