Kier Property and CTP has appointed the firm to provide event management support and marketing consultancy services for its regeneration plans for Pall Mall

Liverpool PR firm Active Profile has been appointed to work on two key commercial property projects in Liverpool.

Kier Property and CTP has appointed Active Profile to provide event management support and marketing consultancy services for its regeneration plans for Pall Mall.

The scheme aims to deliver 400,000 sq ft of office space in Liverpool’s central business district, as well as associated green space and public realm.

Early consultation events for Pall Mall have taken place in the last few days and were largely aimed at local residents and businesses.

Proactive Property UK has also chosen to appoint Active Profile, which is based at Exchange Station, to work in partnership with the design and development team behind its new Tapestry scheme on Gildart Street.

Active Profile has been working with developer, Jason Abbott, to name, brand and position the scheme, which is already receiving a lot of interest from artists, creative and digital start-ups and entrepreneurs.

Nicky Hughes, associate director and head of property and regeneration at Active Profile, said: “We are thrilled to be appointed to work on these fantastic projects, which are both very different in terms of their offerings and requirements.

“These account wins are a great boost for the business and really complement our existing client base.”

Following an internal streamlining of the business, Active Profile has split its marketing and PR functions, and now has a team of sector specialists dedicated to property and regeneration.