Revamped Lord Street outlet includes the roll-out of digital technology and areas where people can have private and more in-depth conversations with Barclays staff

Barclays main branch in Liverpool city centre has undergone a major revamp with Barclays UK chairman Sir Ian Cheshire and the Premier League trophy present for the official relaunch.

The changes at the branch in Lord Street have been designed to reflect the way banking is changing with people increasingly choosing to conduct basic transactions through digital platforms and use branches for more in-depth conversations with staff.

Lisa McCormick, Barclays community banking director for the Liverpool region, said: “Bankers have traditionally been at the heart of the community, supporting people with their finances and helping local businesses to grow.

“The new flagship branch has been designed to incorporate the latest technology to enable all our customers to bank with us in a way that suits them.”

The branch is open plan and provides space for new technology and specialist advice together with more choice and privacy for customers.

The banking hall includes traditional counters and self-service tills and people will notice more staff in the banking hall armed with iPads ready to give direct assistance, showing them how to use the new technology or helping them with their enquiries.