Allerton Road branch is the first in the country to feature the Italian fashion brand’s sleek new look with contemporary interior design pieces being specially imported from Italy

Clothes retailer Benetton has opened a new store in South Liverpool, relocating from another unit close by in a £90,000 investment.

Benetton has been trading out of 125 Allerton Road for 14 years and has now moved its nine staff to 145 Allerton Road and it is the first Benetton branch in the country to feature the Italian fashion brand’s sleek new look with contemporary interior design pieces being specially imported from Italy.

The striking interior design at the new outlet will be replicated at the retailer’s flagship London store, which is set to open later this year. 

Clare Vaughan, director at Benetton Liverpool, said: “The contemporary design of the store really reflects the luxury and style of the Benetton brand and we’re absolutely thrilled to be the first in the country to showcase Benetton’s ultra modern new look. 

“We couldn’t be more excited about unveiling the new store and our latest collection. I’m sure the contemporary shopping environment will be a big hit with customers.”   

The store is one of only two standalone Benetton shops in the North West. The brand launched a new children’s store in Wilmslow in November last year.