Sara Tye, founder and managing director of redheadPR, will talk at the Charted Institute of Public Relations South West (CIPR) event, The Value of Social Media – Working out the ROI, in Swindon on Thursday 4 September 2014.

Sara will be demonstrating how she and the redheadPR team have used social media and online content to enhance consumer engagement in recent PR campaigns.

Looking forward to the event, Sara said:

“It is always good to share knowledge and insight at these events. I’m a great advocate of social media and take time to convince my clients of its benefits. As an early adopter, I could see its potential to businesses from the early days of Facebook, LinkedIn, Twitter and Google+ etc. I’m looking forward to helping people better understand how the social media platforms can help them build their brands and online reputations.”

Sara Tye has nearly 30 years’ experience of managing the reputations of start-ups, corporates, not for profits and individuals. redheadPR, a dynamic independent public relations consultancy, uses cutting-edge online PR and marketing techniques as well as tried and tested traditional methods. Sara’s clients have included Green & Black’s, Frangi Tie Rack, Blue Dragon, Nokia, Belu Mineral Water, Centrepoint, Raleigh International, Cardiac Risk in the Young and crocus.co.uk. She was a finalist in the first Cosmopolitan Women of the Year Awards in 1999.

Sara is patron for Christ Church in Swindon, a Smarta mentor and director consultant at the global networking group, BNI and Chair of I AM WOMAN.

She has run a Mexican food business, a hotel in St Ives and a residential home for the elderly.

Andrew Bruce Smith, the founder and Managing Director of digital communications consultancy, Escherman will deliver the key note address at the event, and Paul Beadle, Nationwide Building Society’s Head of External Affairs (Consumer and Social Media) will conclude with an insight into the importance of embedding social media throughout the business and its use in reputation management, The Value of Social Media – Working out the ROI takes place at the Campanile Hotel, Delta Business Park, Great Western Way, Swindon, on Thursday 4 September 2014 from 10:15am to 13:45pm.

Tickets cost £35.00 for CIPR members and £45.00 for CIPR non-members. To secure your place, visit www.eventbrite.co.uk/e/the-value-of-social-media-working-out-the-roi-tickets-12253164545.