Shop Direct charity disco ball raises £150,000

Shop Direct, which operates retail brands including and, raised £150,000 at its fourth biennial charity ball.

Funds raised from the event will go towards helping Claire House Children’s Hospice to begin developing a world class, digitally-enabled hospice in Liverpool.

The ball, which was held on Friday 9 December at the Liverpool Exhibition Centre, saw 1,000 guests enjoy an evening of entertainment, featuring Sister Sledge and Boney M.

Guests also bid to win a selection of coveted items and experiences, with lots including a three day charter aboard a luxury yacht for 11 people, starting in Palma, Majorca, and VIP hospitality for 10 people to attend Liverpool FC vs Arsenal match in a private box, which fetched £8,500 and £10,000 respectively.

Celebrities, including interior designer Laurence Llewelyn-Bowen, DJ Kate Lawler, model Vogue Williams, Hollyoaks actresses Sophie Porley and Amanda Clapman, and TOWIE stars Jessica Wright and Lydia and Debbie Bright ensured it was a star-studded night.

The evening was hosted by brand ambassador, Myleene Klass.

Money raised from the event will go to Shop Direct’s 2016/17 charity partner, Claire House Children’s Hospice.

Shop Direct has committed to raising £400,000 for the charity through colleague activities and events, as well as providing industry-leading knowledge to help Claire House begin the development of a world class, digitally-enabled hospice in Liverpool.

The new site will support the charity’s existing Wirral hospice, which currently helps over 200 children and their families each year.

The partnership will help Claire House put in place futureproof digital infrastructure at the new site, and fund and design an interactive multi-media suite for use by the children and families who visit. Shop Direct will also form a new innovation board with Claire House, which will help define what the new hospice will look like.

Alex Baldock, CEO at Shop Direct, said: “It was a fantastic night and we were blown away by the huge generosity of our guests – we can’t thank them enough. This money will make a massive difference to the way Claire House helps seriously and terminally ill children in the North West in the years to come.

“I also want to say a big thank you to our generous sponsors, partners, colleagues and volunteers for donating a wonderful selection of prizes, for their help on the night, and for their continued support of Shop Direct and Claire House.”

David Pastor, CEO at Claire House, commented: “We are incredibly grateful to everyone who has made such amazing donations. This money will help us reach more children in the North West who desperately need our help.

“We are also very excited that our partnership with Shop Direct not only allows us to raise money but also to take advantage of their digital expertise to help us deliver the best in care and support, now and in the future, to the hundreds of families who depend on us.”

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