Italian fashion brand has attracted customers from across Merseyside to its South Liverpool in Allerton Road store for more than 14 years and is now relocating to a bigger space nearby.

Retailer Benetton has announced plans to expand its South Liverpool store by relocating to a bigger space.

The outlet is set to move just a few doors away from its current location on Allerton Road. The Italian fashion brand has attracted customers from across Merseyside to its South Liverpool store for more than 14 years.

The new store will showcase the latest Benetton collections for ladies, children and babies when it opens early next year. 

Clare Vaughan, Director at Benetton Liverpool, said: “We’re really looking forward to welcoming customers into the new store. The additional floor space will allow us to offer a much wider range from the Benetton collection.

“We are also investing in the look and feel of the new store. The sleek new interior design will better reflect the Benetton brand, giving customers a much more enjoyable shopping experience.”   

Benetton Liverpool will remain at its current location on Allerton Road until the new store opens in 2018.