Earlier this month Dragons’ Den panel member Peter Jones was in YB News for his support towards World Merit Day and this week his co-star Kelly Hoppen is making headlines for her investment in Phom tea.

The Liverpool-based luxury tea brand was featured on the latest series of the programme, which involves budding entrepreneurs pitching their innovative ventures to a panel of industry experts.

Phom secured financial backing worth £50k from Kelly Hoppen who asked for 25% equity investment in the company in return. This offer was one of three as the Dragons showed great interest in the local product.

Phom Tea

The product consists of a range of six loose-teas that are all made from ethically sourced ingredients from Canada, China, India and Sri Lanka.

The Box of T brand which owns Phom was founded at the end of last year by two Liverpool John Moores University students Omar Farag and Philip Perera, who have now reportedly sealed a deal to stock their new product in Selfridges stores across London, Manchester and Birmingham.

Image source: Tab