Following new investment in digital technology Liverpool freight forwarder Trinity Logistics says it is defying ‘market volatility’ by seeing a rise in new business. Tony McDonough reports

One of Liverpool city region’s leading freight forwarders has told LBN its investment in new technology is paying dividends and helping it grow in a “volatile” market.

Based at the Port of Liverpool, Trinity Logistics was founded by former dockworker Amanda Unsworth. It has a team of 12 people with further recruitment ongoing. Already an award-winning business, Trinity has just been shortlisted in the Growing Business category of the BITA (British and Irish Trading Alliance) Awards.

Earlier this year the firm completed its investment into Modaltrans, a cloud-based customs and freight management software suite with an “advanced customer portal”. Amanda described the investment as a “key operational upgrade”.

She said: “This investment into Modaltrans underlined our commitment to scaling smartly and improving service delivery for our clients.

“For our clients, this means faster, more transparent service delivery, better tracking, and improved communication throughout the transport process. It also supports scalability ensuring we can maintain high service levels as we continue to grow.”

And there are signs this investment is already paying dividends. Amanda explained: “We’ve seen a strong uplift in new business over the past few months, with a noticeable increase in bookings and client interest.

“Our customer base has expanded by 10%, driven by strategic partnerships, networking, and enhanced service offerings. Our on-time delivery rate also improved to 96%, reflecting greater network reliability and stronger relationships with our carriers.

“While the market is particularly volatile right now, especially with peak season putting pressure on capacity, the overall trajectory is positive. We’re continuing to bring in new accounts and deepen existing relationships, even while navigating tight space and shifting demand.”

In May Amanda joined a high-level Liverpool city region trade mission to China, visiting the cities of Shanghai and Ningbo. This trip further strengthened Trinity’s already well-established links with the Far East.

“We built fantastic connections, shared insights on the future of freight and ports, and opened doors for future collaboration,” explained Amanda.

“One of those unexpected moments? Sitting next to the leader of China’s freight forwarders association just as a delegate mentioned wanting to learn more about freight forwarding. Sometimes, the best connections are pure chance.”

Thanks to its continued growth Trinity is looking to add more people to its team, particularly in its sales division as it looks to capitalise on demand from clients.

And the firm is also looking to repeat its successful Delivering the Power of Women event. Launched in 2024, this year’s event held at Liverpool FC’s Anfield stadium in March raised £40,000 for charity.

Held to mark International Women’s Day, the sell-out event treated guests to a two-course lunch, live celebrity performances and networking opportunities with more than 300 businessmen and women in the room.

“Our next Delivering the Power of Women event is now set for 2026,” said Amanda. “We have been overwhelmed by the response to the event over the last two years, and people’s generosity never fails to astound me.

“We’ll be sharing more details about the next one very soon. It’s shaping up to be another standout event.”