Following successful work with the Liverpool-based agency USP Creative for the Alder Hey Children’s Hospital MRI scanner, Philips Healthcare have selected the agency to work on graphics and images for the radiology department of Dublin Hospital.

The graphics, images, and murals produced by USP Creative will provide distraction therapy for the children whilst the scanner is in use, as well as contributing to a less clinical, more approachable aesthetic for the overall department. Distraction theory holds that if children are calmer during MRI scans, it reduces the need to administer sedatives and helps to avoid an overnight stay in the hospital.

For this project, USP Creative will work around an “underwater theme”, including sea-creatures, shipwrecks and hidden treasure. In addition to decorating the room and the entrance hallway, a vinyl wrap is also being applied to the scanner itself.

Larry Keaveney, director at Philips Healthcare Ireland explains:

“A hospital visit can be a very unsettling experience for a child. It’s important that they feel comfortable and settled during their treatment particularly when using the MRI scanner.

“The graphics and illustrations help to turn the equipment into something friendly and non-threatening making the children’s experience more pleasant. USP Creative did a fantastic job on the environmental graphics at Alder Hey, so were the ideal people to take care of our needs at Our Lady’s Children’s Hospital.”

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Words: Peter Cribley