Liverpool Half Marathon takes place later this month, with 11,500 people set to take part, and organisers have secured soft drink brand Vimto as official drinks partner. Tony McDonough reports
Liverpool Half Marathon organiser BTR Liverpool has secured a deal with iconic soft drinks brand Vimto, which is Merseyside-based.
Produced by Nichols, Vimto will be the official drinks partner of the Liverpool Half Marathon which takes place on Sunday, March 23. The event sold out four weeks ago and 11,500 people will take part in the race which starts at the Pier Head at 9am.
This year marks the 31st anniversary of the BTR Liverpool Half Marathon. The event also includes a 10-mile race being hosted for the 10th consecutive time. This race distance sold out at 500 places in the first week of January.
Established in 1994, the half marathon is one of the longest established premier road races in the region. This year’s event has attracted the largest number of participants in its history – and the biggest start line entry figure for any BTR Liverpool event.
This race also attracts participants from across the country and globally, with runners this year travelling from countries including Argentina, Iceland, Portugal, Switzerland, and the US.
BTR race director Alan Rothwell said: “Vimto is a household name and we’re delighted to welcome the brand on-board as official drinks partner for the biggest ever BTR Liverpool Half Marathon and 10 Miler – and the largest BTR event we’ve ever staged.
“The race attracts runners across the board – from those stepping up from a 10K and taking on their first double-figure mileage race, runners building and trying to improve on what they have already achieved – and others who are chasing a personal best.”
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Runners will sample Vimto Energy Zero on event day when collecting their post-race goodies. The household brand will also have a team of Vimto Runners taking part in the two races, as well as a volunteer team on the day.
Hannah Ousey, Vimto Brand Marketing, commented: “We can’t wait to see 12,000 runners enjoying Vimto Energy Zero on race day – we’ll definitely be bringing the Vimto vibes.”
In the lead up to the event, Vimto is offering competition prizes on social media – follow @vimto to get involved.