Wirral looks to kick-start multi-million pound regeneration plan

Wirral Council’s cabinet to be asked to approve a business plan to be delivered by Wirral Growth Company, a 50:50 partnership between Wirral Council and Muse Developments. Tony McDonough reports

Hamilton Square
Birkenhead town centre is a major focus of the business plan. Picture by Tony McDonough


Senior councillors in Wirral are being asked to give the go-ahead to a business plan that it hopes will see millions of pound spent regenerating the borough.

Focusing in particular on Birkenhead town centre, plus areas of Bromborough and Moreton, the business plan will be delivered by Wirral Growth Company (WGC), a 50:50 partnership between Wirral Council and regeneration specialist Muse Developments.

On Monday, February 24, the plan will be put before Wirral Council’s cabinet for approval. Regeneration plans for Birkenhead include a new and rejuvenated market, modern and energy-efficient office accommodation for the Council, new family homes and public spaces.

READ MORE: Wirral Council seeks brownfield sites to deliver 12,000 new homes

It is hoped these developments will help to breathe new life back into the town centre and will bring forward what the community needs both now and in the future, while respecting the town’s heritage.

Other initial priority sites are in Moreton (Pasture Road), Moreton (Foxfield) and Bromborough (Old Hall Road). Further areas for development will be identified as these developments are brought forward.

Councillor Pat Hackett, leader of the council, said: “Our plans for economic growth are about creating community wealth. They’re about creating jobs and opportunities for local people, regenerating our commercial areas and inspiring ambition. Prosperous communities are happier, healthier and better places to live, work and relax.

“The Partnership Business Plan (PBP) will set out the strategic regeneration objectives of the Wirral Growth Company and pave the way for the next steps of Wirral’s major regeneration journey.

“The plan will focus on several key priority sites, that together can bring about millions of pounds worth of investment and development to help deliver real regeneration and environmental improvements as well as numerous social benefits for Wirral.

“The approval of the PBP is a key step forward for the programme of regeneration that will help shape development in Wirral and enable the Growth Company to bring forward transformational schemes that deliver a real sense of place.”

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