Organisers of the Liverpool City Region Tourism Awards invite entries for 2025 with the awards ceremony set to take place in early 2026. Tony McDonough reports
Entries are now open for the Liverpool City Region Tourism Awards 2025.
With 20 categories, the awards highlight every part of the tourism industry, from places to stay and visit, to food, drink, events, and experiences. Categories include Hotel of the Year, Pub of the Year, Experience of the Year, and Regenerative Tourism.
Returning for 2025 are the Accessible and Inclusive Tourism Award and the International Tourism Award, both of which helped last year’s winners go on to take Gold at the national VisitEngland Awards for Excellence.
Liverpool Cathedral will once again be the venue for the awards ceremony which will take place on Thursday, March 6, with hundreds of guests expected to attend.
This year’s public vote will highlight the city region’s talent for hosting events and festivals. From major city-wide celebrations to local community gatherings, the new category, Event or Festival of the Year, will recognise the very best.
Natalie Wyatt, managing director of the Liverpool City Region Destination Partnership, said: “Liverpool City Region is bursting with energy, creativity and world-class experiences, and our tourism sector is at the heart of it all. These awards are a celebration of the people and businesses who bring that spirit to life every day.
“This year, we’re casting the net wider than ever before. We’re welcoming fresh voices and encouraging greater representation from Black, Asian, and Minority Ethnic-led businesses across the region.
“We’re also inviting emerging talent and first-time entrants to step forward and be celebrated.”
The judging process, apart from the public vote category, includes two rounds. An independent panel of experts from across the industry ensures a fair and rigorous evaluation.
Latest figures show Liverpool city region welcomes more than 60m visitors annually, generating more than £6bn for the local economy.
Returning as headline sponsor for the fifth year is Liverpool BID Company, with Liverpool Football Club confirmed as associate sponsor.
Bill Addy, chief executive of Liverpool BID Company, added: “We are proud to support an event that not only rewards excellence but inspires ambition, innovation and pride across the sector.
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“We cannot wait to see the stories, successes and standout talent that this year’s awards will uncover. Tourism is one of the most powerful expressions of what makes Liverpool so special, our people, our culture and our unmistakable sense of place.”
Category sponsors include ACC Liverpool, BDO LLP, Bolland & Lowe, Kimpton, Knowsley Safari, Liverpool BID Company, Liverpool Cathedral, Liverpool John Lennon Airport, London Northwestern Railway, Merseyrail, National Museums Liverpool, PIB Insurance, The City of Liverpool College, The Guide Liverpool, Ticket Quarter, Virgin Experience Days and Wild Thang.
For more information or to enter the awards click here.