Everton FC announces a renewal of its partnership with Davanti Tyres in a new multi-year deal. Tony McDonough reports

Everton FC has extended its eight-year association with Davanti Tyres with a new multi-year agreement.

Davanti will remain Everton’s ‘Official Tyre Partner’, a role first established in 2017 and expanded in 2022, with the renewed agreement set to increase the brand’s visibility to millions of fans around the world.

As part of the deal Davanti will get matchday branding at Hill Dickinson Stadium and have a presence across Everton’s growing digital and international social media channels.

Mark Rollings, Everton’s chief partnerships officer, said: “We’re thrilled to be extending our partnership with Davanti Tyres – a brand that shares our ambition, passion, and commitment to excellence.

“Over the past eight years, we’ve delivered successful activations, told powerful community stories, and brought Davanti Tyres’ brand to millions of people worldwide.

“This new agreement is a testament to the trust and results we’ve built together – and we’re excited for this opportunity to take things to a new level.”

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Since its launch in 2017, Davanti has achieved growth in the fiercely competitive global tyre industry. Headquartered in Merseyside, the company has expanded to five continents in that time, with offices and sales teams in the UK, China and across Europe.

Peter Cross, chief executive at Davanti Tyres, added: “Everton has been a valued partner since 2017, helping us to expand our presence and engage with audiences worldwide.

“Over the years, the partnership has allowed us to connect with millions of fans through our innovative campaigns, memorable matchday moments, and a shared commitment to our local community and excellence.”