Communications agency Influential has recently delivered a trio of integrated creative campaigns for Liverpool John Lennon Airport, Chargepoint Technology, and The City of Liverpool College.

The agency, which recently appointed a new award-winning creative director, Mark McGrath, is growing and expanding its creative offering. It now offers a complete through-the-line service, encompassing brand development, PR, creative and digital marketing, and strategic marketing.

The three campaigns highlight the scope of the agency’s integrated offering and deliver stand-out creative concepts via a number of mediums, including video, creative advertorial, digital and social media, blogs, vlogs and email marketing collateral.

Mark McGrath, Influential’s creative director, said:

“Strengthening and developing our creative offering is a key priority for the business and we’re delighted to have been appointed and subsequently delivered such strong campaigns for these three very diverse companies. These campaigns showcase the agency’s ability to work across sectors, identifying and drawing out compelling messaging and using visual, engaging and relevant mediums to communicate our customers’ messages to diverse customer groups.

“Each campaign was designed and developed to provide a cost-effective, comprehensive, and highly creative solution to a specific client requirement. Our bold, integrated campaigns have enabled each client to cut through and reach their target market, creating great impact and brand visibility, but more importantly, delivering real results.”

Innovative manufacturer Chargepoint Technology is a market leader in the supply of containment valves and integrated material handling equipment for the pharmaceutical, chemical and food industries. The company appointed Influential to deliver an integrated PR and creative strategy to build on its success and to make a greater impact at key global industry events.

Using a new positioning line, ‘Not Just A Valve’, Influential’s campaign for the business, drew on its expertise in Life Sciences and Pharma communications. At Interphex, the largest sector trade show in North America, the agency generated considerable footfall through colossal banners, widespread engagement with journalists and social media buzz, resulting in further sales and column inches.

Influential has also delivered two campaigns for Liverpool’s John Lennon Airport encompassing an airport advertising campaign, social media collateral, and email marketing collateral. The agency’s ‘Shop Fly Save’ campaign was developed as an over-arching concept to emphasise the savings passengers could make when purchasing at the airport. The campaign enabled the airport to target specific products, and highlight the savings that could be made and seasonal changes to the products. A second campaign was created to specifically raise awareness of the shop and collection service.

The agency has also delivered a major campaign for The City of Liverpool College – the eminent FE College in Liverpool City Region. The college provides a wide-ranging set of options for young people and adults to enhance their skills and appointed Influential to deliver a multi-channel six month recruitment campaign targeting 16-18 year old learners.

Influential created a single overarching brand concept that could be used to promote to all target audiences with tailored messaging across distinct campaigns. The cost-effective multi-channel campaign highlighted the college’s aspirational, dynamic and well-equipped city centre campus, alongside the close links it offers with business and industry. The campaign encompassed  PR strategy, an advertising campaign, video content, social media messaging, online advertising, vox pop collateral, case studies, vlogs and blogs.

The firm has recently repositioned its brand identity to reflect its transformation into a fully integrated agency. It has retained its name, but a new clear, bold, monochrome brand identity showcases the company’s creative expertise and its new through-the-line offering.

The 26 strong agency, which is head-quartered in Liverpool with offices in Manchester and London, retains national briefs for UK top five construction and infrastructure company, Morgan Sindall, UK wealth management firm Quilter Cheviot, and property developer Downing. The agency also delivers PR and communications support for Camelot, the National Lottery, and retail and leisure development Liverpool ONE.