The firm will support the Liverpool-based charity, which offers practical help, emotional care and social activities to people with neurological conditions, with its marketing activity over the next 12 months

Liverpool PR and marketing agency Influential is supporting national neurological charity, The Brain Charity, as its chosen charity for 2016 and 2017.

The firm will support the Liverpool-based charity, which offers practical help, emotional care and social activities to people with neurological conditions, with its marketing activity over the next 12 months.

The Brain Charity is the only national organisation in the UK which offers support across the spectrum of neurological conditions such as attention deficit disorder, dementia and strokes, rather than just focusing on one condition.

As part of the year-long campaign, Influential will support the charity by raising brand awareness amongst the general public and local businesses and promoting additional revenue streams including its onsite café.

Influential previously assisted with the charity’s rebrand from Neurosupport in 2015, creating the new brand identity including the name change and new logo.

Nanette Mellor, chief executive officer at The Brain Charity, said: “Any support we receive makes a significant difference to what we can achieve.

“It goes a long way to helping some of the most vulnerable people in the country and bringing them into a community that will help them with day-to-day life.”

Karen Swan, marketing and insights director at Influential, added: “We are delighted to be supporting this brilliant charity that has a life-changing impact on people suffering with neurological conditions right across the country.”