A new commercial deal will see Everton FC have its first official hair transplant partner. Tony McDonough reports

Everton has added aesthetics specialists Vera Clinic to its portfolio of commercial  partners.

In a multi-year link-up, Vera Clinic becomes Everton’s first official hair transplant partner. Its branding will be visible around Goodison Park on a matchday and across the club’s digital channels and marketing materials.

Established in Turkey, Vera Clinic specialises in hair transplants. Since opening in 2013, the clinic has treated more than 23,000 patients. It has welcomed people from upwards of 80 countries through its doors.

Kazim Sipahi, board member at Vera Clinic, said: “The reason behind our success in the hair transplant sector in Turkey is that we attach great importance to teamwork. Likewise, any success in football has to come from teamwork.”

Vera Clinic also specialises in dental aesthetics and plastic surgery. Richard Kenyon, Everton chief commercial and communications officer, said: “Vera Clinic operates in a sector which is also expanding quickly. We look forward to helping it increase brand awareness and supporting its business growth in the years ahead.”

Everton has now agreed nine new or enhanced commercial partnership deals since the end of the 2021/22 season. It secured BOXT, Christopher Ward, Fancurve and Marc Darcy this summer. It also signed club-record main partner agreement with Stake.com