AKA sets its sights on Liverpool culture with theatres win

AKA International’s Northern team is doubling in size as it secures another client in Liverpool.

The creative agency has started working with the Liverpool Everyman and Playhouse theatres, having been appointed to promote the venues’ seasonal offerings through a regional and UK-wide media campaign.

New MD Gillian Thomson-Woolley confirms that the agency’s expanding Northern company will be focusing on the Liverpool market to build its presence in the Northwest.

Says Gillian:

“Being appointed by Everyman and Playhouse secures our position in Liverpool, with other clients including the Liverpool Philharmonic, Tate Liverpool, Open Culture and National Museums Liverpool.”

Gillian joined the company last year from The Creative Cell in Glasgow. Her priority is to develop AKA North into a standalone, full-service agency that reflects the creative offering of AKA’s London operation.

She continues:

“We have a strong heritage in arts and culture all over the UK, having developed as a media planning and buying company for these industries. With increased opportunities and a wealth of amazing talent in the Northwest, expanding more outside London was a logical step.

AKA North will have the support of AKA International’s global office network across London, Edinburgh, New York, Melbourne and Sydney, but will operate as a bespoke UK company, offering brand, media planning and buying, creative, digital and direct.

Concludes Gillian:

“We’re really excited to be diversifying our service offering and client base. The momentum of the growth sees us move into a new larger office in Manchester as well as create a bespoke team working in Liverpool. We recruited a senior designer at the start of the year and we’ll be expanding the team further with two immediate appointments and additional roles across creative, digital and media over the next 12 months.”

AKA North’s other clients include Manchester’s The Lowry, Endemol, Northern Ballet, SkinBase, West Yorkshire Playhouse, The University of Huddersfield and the Science Museum Group.

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