Liverpool entrepreneur Hasan Zamir created his Frequency Fitness activewear brand less than two years ago and now it is on track for revenues of £200,000 and is being backed by Tony Bellew. Tony McDonough reports
Self-employed courier driver Hasan Zamir was struggling to find matching ‘dad and lad’ activewear outfits for himself and his young son Elias – so he launched his own.
Hasan created Frequency Fitness in September 2021, during the pandemic. Now the brand has taken off. This year he is projecting a £200,000 turnover and has won the support of former world cruiserweight boxing champion Tony Bellew.
Starting the brand with just one t-shirt in five colours, Hasan, with the help of his partner Megan, has since created an entire mens and boys range. It offers more than 10 different items in over 40 different colours.
Spotting a gap in the market, Hasan got to work on creating styles that are vibrant and colourful, with Frequency Fitness placing a strong emphasis on “positivity and motivation”.
Frequency Fitness’ clothing has been named after inspirational words including the TRANSFORM t-shirt collection, FOCUS t-shirt collection, HUMBLE hoodies, TRUST t-shirt collection, BRAVE beanie hats, FEARLESS windbreakers, TRIUMPH tracksuits and COURAGE caps, to name a few.
Frequency Fitness sizes range from 2-3 years up to 13-14, and XS to 3XL meaning they have something for all ages.
It has supported a number of local up and coming athletes including FCC and Cage Warriors Middleweight World Champion Mick Stanton and FCC Bantamweight Champion Raphael Uchegbu.
Now Hasan has secured the support of three local partners – Tony Bellew, 20-year-old content creator StillRyan and former MMA fighter and co-founder of personal-development centre Awake, Mark Scanlon.
They are offering some financial support as well as a strong network and social media presence which will help Hasan grow the business. He expects revenues to double to £400,000 in 2024.
He said: “Frequency Fitness has come such a long way in less than two years and I’m really proud of everything we, as a family, have achieved.
“From choosing the styles and colours with our three-year-old son and five-year-old daughter, to packing each and every parcel and at one point hand delivering every parcel, to looking after the website and marketing, we do it all together.
“Having Tony, Mark and Ryan as part of the Frequency Fitness family is incredible and we’re confident we now have everything we need as a team to drive the brand forward, tap into new audiences and utilise each other’s skills, experience and knowledge.”
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Tony Bellew added: “Myself, Mark and Ryan were all inspired by Hasan’s entrepreneurial spirit and work ethic, with Frequency Fitness being born from an initial idea.
“With Hasan’s drive, hardwork and determination, he’s created a really successful activewear brand with a great purpose, and we’re excited and grateful to be in a position to offer our support.”