Revenues and profits fall at Jaguar Land Rover

Carmaker Jaguar Land Rover is reporting a fall in both sales and pre-tax profits in the three months to June 30 amid turmoil over US import tariffs. Tony McDonough reports

Jaguar Land Rover sees revenues and profits fall

 

Jaguar Land Rover (JLR) woes are continuing as the wrangle over tariffs in the US has hit quarterly revenues and profits in the three months to June 30.

JLR’s revenues for the quarter were £6.6bn, down 9.2% on the same period on 2024 and 4% lower than than the previous quarter this year. Pretax profit in the quarter was £351m, down from £693m a year ago.

In April 2025 JLR, which employs around 3,500 people at its factory in Halewood in Merseyside, paused shipments to the US following the introduction of 27.5% import tariffs by President Donald Trump.

It breathed a sigh of relief in May when the UK and US Governments agreed a deal that would see tariffs on car imports into the US reduced to 10% for the first 100,000 vehicles each year.

However, the agreement came too late for JLR to avoid taking a hit to its sales. A planned wind-down of egacy Jaguar vehicles ahead of the launch of new Jaguar and the switch to electric also impacted sales.

JLR also came in for significant criticism for a new marketing campaign. On a visit to the UK this month President Trump called it “stupid” and “woke”. However, there is little evidence of any direct impact on sales.

In the last few days it announced it had appointed PB Balaji as its new chief executive to replace the outgoing Adrian Mardell. Mr Mardell is to retire after 35 years in the company and three years in the top job.

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Speaking about the latest results, Mr Mardell said: “Thanks to our talented people and the robust foundations we have built at JLR, we delivered an 11th successive profitable quarter amid challenging global economic conditions.

“We are grateful to the UK and US Governments for delivering at speed the new UK‑US trade deal, which will lessen the significant US tariff impact in subsequent quarters, as will, in due course, the EU‑US trade deal announced on July 27.

“Looking ahead, we remain focused on delivering our transformational Reimagine Strategy, including investing £3.8bn this financial year to support the development of our next‑generation vehicles.”

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