Liverpool city region entrepreneur Bethany Wainwright uses power of TikTok to generate sales of £100,000 for her breast tape products in her first year of trading. Tony McDonough reports
Bethany Wainwright has created a growing six-figure business in just one year using the power of social media site TikTok.
Boosted Tape offers breast tape and accessories including double-side body tape, removal oil and petals. In the 12 months to July 2023 the business has generated £100,000 in sales and is projected to double that figure in the next year.
Now Bethany, from Maghull, has taken a 600 sq ft two-storey unit providing office and warehouse space. She has also taken on her first employee.
She launched the business after struggling to find a supportive breast tape brand that was of high quality. She suspected there were a plethora of people experiencing the same problem.
Breast tape is used by women to shape and contour their breasts while holding them in place. It is typically used when a proper bra can’t be worn because the bra would show underneath the clothing.
Bethany saw the potential of her venture when her products went viral on TikTok. Thanks to exposure on the social networking site she has processed more than 12,000 orders in the first 12 months.
Boosted Tape proudly sells its signature shades – latte, tan, mocha, coffee and black that are suitable for all skin tones. It also sells as a white tape that has been introduced for brides and wedding dress support.
“It’s been an incredible first year in business,” said Bethany. “I’ve learned so much and have really enjoyed seeing Boosted thrive on TikTok shop.
“This year’s focus was to diversify the brand and branch out into other platforms with a strong focus on direct selling to our customer base.
“Having unveiled our new website recently, we’re able to facilitate more orders, upload more products and communicate directly with those who are shopping with us.”
Bethany has invested in a new website and from July 2023 to date, has seen a “substantial” increase in sales.
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She added: “As we continue to grow, it’s been essential to have extra support and hiring Meg this year has been the best decision I’ve made so far.
“Previously, I was managing absolutely everything myself but there’s only so much one person can do.
“Taking on Meg has meant that I’ve been able to focus on business development and growth, product development and identifying new and exciting opportunities for the brand.”