Baking entrepreneur Jen Perry to be the Small Business Saturday ‘face of the North’

Jen founded her business, Room Forty, in 2016. Her tea emporium is in Warrington and she also runs bakery classes in the town as well as in Liverpool.

Jennifer Perry
Jen Perry, founder of the Room Forty tea emporium and baking school


Tea emporium and bakery school entrepreneur Jen Perry has been selected by the Cabinet Office to be the face of Small Business Saturday 2018 for the North of England.

Jen founded her business, Room Forty, in 2016 and the venture has gone from strength to strength. Her tea emporium is in Warrington and she also runs bakery classes in the town as well as in Liverpool.

Room Forty will serve as the small business case study for the North for week four of the Small Business Saturday campaign from November 26 to 30 in the run up to the day itself on December 1.

The Week 4 campaign will be themed ‘Shop Local’, encouraging audiences to support/purchase from a small business.

Now in its sixth year, Small Business Saturday UK is the nationwide campaign to support and promote the UK’s 5.7m small businesses. Small Businesses provide the backbone of the UK economy and comprise over 99% of businesses in the UK.

Jen Perry is owner, founder, soul and spirit behind Room Forty a multi- award winning business that comprises a mobile afternoon tea emporium, china hire service, supplier of bespoke canape’s and mobile baking school.

Although only 30 months old the business won Silver in the World Bread Awards in 2017 and won the title of Hospitality Provider of the Year at the Warrington Business Awards in June 2018. Jen was further thrilled to be listed Great Taste Magazine’s Power List of 100 Women leading the Food & Drink Industry published in April 2018.

She said: “I’m so proud to be representing the thousands of small businesses in the North. At Room Forty we are committed to producing beautiful fine, handmade, unprocessed food.

“We are passionate about the provenance of our product and shop local when and wherever we can. Our meat and eggs come from our local butcher, our fruit, vegetables and cheese we get from the market and we use Cheshire Tea. Even our flour is from Cheshire millers.

“As a small business we believe that supporting other local, small businesses puts the heart and soul back into the local community.”

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