Local TV station, Bay TV Liverpool launched onto our tellyboxes yesterday and promise to strike a new approach to coverage of sport, news, business, features and entertainment to a regional audience.

Aired straight from the studios at Windsor Street, debut hosts included Jay Hynd and YBtv’s own Ellie Phillips presenting “The Guide”, a weekly music and entertainment show.

Bay TV will transmit directly from Liverpool each day from 6am until 11pm to more than 930,000 homes across the Liverpool City Region.

Chris Johnson, chief executive of Bay TV, said:

“We are committed to delivering a new dimension in television – a local station rooted Liverpool and one that is worthy of our great city and its people.

“Bay TV Liverpool will be distinctly different from anything that has ever been offered to TV viewers in the area, bringing viewers a great mix of news, current affairs and entertainment shows. This is a station that is deep-rooted in the region, and we aim to deliver programmes designed to reflect its rich culture, unique history, vital diversity and future promise.

“Our declared mission is to tell the Liverpool story every day and that is exactly what Bay TV aims to do. We will proudly celebrate the life and times of our region and its people, glad to celebrate their achievements and advances. But we will not shrink from covering difficult topics and, rightly holding elected representatives to account. We will not only inform and entertain but will sometimes seek to challenge our audience.

“Liverpool will not settle for second best. It deserves the very best local TV station in Britain and we we thrilled and honoured to take-on the task of fulfilling on high expectations.”

Bay TV’s director of programming, Chris Kerr, said:

“What makes our channel so special is that we will also offer the opportunity for everyone to engage with and to influence the nature of our programmes.

“Bay TV will focus on the people of the Liverpool City Region. Many of our programmes are locally made, by and for local people. We really want people to get involved and to make contributions to our programmes.

“We welcome feed-back from viewers and encourage suggestions on what they want to see on their screens.”

Viewers are advised to re-tune their set-top boxes and Freeview televisions to receive the local channel as Channel 8 on their electronic programme guide. Bay TV is also available on Virgin cable channel 159.

Chris Kerr continued:

“Bay TV Liverpool is part of the local TV revolution – the new generation of stations that are being rolled-out all over Britain.

“We are determined that Liverpool will be in the forefront of that revolution. This region has enormous talent right across the board and our programmes will be a great showcase for that, at a truly local level.

“Our talented team of staff is already working hard to create an exciting mix of entertainment and news programmes. But we want viewers to be closely involved and we would be delighted to hear from anyone with ideas and suggestions about what they’d like to see on Bay TV Liverpool.”

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Words: Peter Cribley